Product Innovation involves developing products or solutions aimed at solving customer problems and giving value to customers like no other. This is done in the form of developing new products, or in the form of improving features of an existing product or service.
Brands are influencing the way consumers make decisions. But in reality, brands aren’t going anywhere - and they will continue to keep coming back at consumers with many more new gadgets as consumers - we should be aware of these influences and make informed decisions.
In my view, being a #productleader today is not easy. But the right product leader is the one - who is entrepreneurial - and is well equipped with ideas to build products that give value.
In order to build better products and eventually get the users to buy or use the products - requires product leaders to be prepared for new challenges every single day.
We are in a connected world - where anything and everything is now accessible with the click of a button. Adding to that, we are an average of people - whom we hang out with or network with.